The B2B2C worldwide pupil recruitment marketplace has declared the former Australian nationwide staff captain as a brand ambassador.

Ponting will lead a new campaign in South Asia to generate curiosity amongst recruitment agents and students, when the system has also unveiled a dedicated useful resource hub for South Asian pupils.

“We see Adventus.io’s purpose is to guidance rebuilding Brand Australia and other initiatives the governing administration has embarked upon. Ricky is the perfect ambassador to be the face of that concept,” explained Ryan Trainor, CEO and co-founder of Adventus.io.

“The parallels between what Ricky does and what recruitment agents do are pretty remarkable. Students are creating one of the most important conclusions of their life, and powering every single successful placement is anyone who coached and suggested a scholar to succeed.”

Trainor noted the UK’s “decisive techniques to welcome back intercontinental students”, including extending work legal rights, opening borders sooner, and giving adaptable tuition payment plans.

Although Australia has declared initiatives this sort of as a recent post-analyze operate rights improve and a AUD$36.1 million visa processing expense, the region needs to “win back” the hearts of possible learners.

Australia has found apps triple in the yr to September 2022 – 6% in September 2021 in comparison to 18% in September this year – but however lags powering advancement found in the United kingdom, according to Adventus.io.

Its figures advise that the 38% of purposes in September 2021 for the Uk has risen to 60% in September this year.

“Our agenda is to ability college student mobility globally,” Trainor extra.

“While our preliminary concentrate is on the Australia-South Asia journey corridor with this campaign, we will start identical strategies to enrich our 1,600 establishment associates in all review locations on our market.

“Pent-up desire from Covid-19 has seen some establishments inundated with inadequate quality applications”

“This marketing campaign arrives at a significant time when the High quality-Volume equation is of critical significance. The pent-up need from Covid-19 has observed some institutions inundated with very poor high quality apps, straining their already constrained functions.”

Adventus.io has invested intensely in compliance processes, he included, placing student accomplishment and compliant expansion as the centre of its partnerships.

In the past 12 months, Adventus.io has seen application volume improve by 290%. Due to the fact launching in 2020, the edtech startup has supported 80,000 pupils and accomplished above 3 million class lookups on the platform.

It also acquired Australian college rankings and instruction guideline publisher Superior Education and learning before this calendar year. Some 7,000 recruiters at the moment use the market.

It is not the initial time companies have looked to cricketing heroes to access college students.

In 2021, English cricketer Dawid Malan was named model ambassador of global increased education consultancy Fateh Schooling and Kevin O’Brien joined Education in Ireland’s marketing endeavours in 2012.

Brian Lara also attended the opening of Education and learning Centre of Australia’s mastering facility in Sydney in early 2020.